1 in 3 consumers 'willing to pay for renewable energy'

11 Jun 2010
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Euros About one in three people would be willing to pay more for their power if it is generated by renewable energy sources.

This was one of the findings of a study by Cardiff University, which looks at public attitudes towards climate change.

Three out of ten respondents said they would pay at least £10 extra on their utility bills if the power they used came mainly from renewables.

Meanwhile, 65 per cent of those polled stated they are prepared to cut their energy consumption to help tackle climate change.

However, the study also showed that scepticism about climate change is growing, with many arguing that scientists are exaggerating the scale of the problem.

Doubts were also found to have been fuelled by the extreme weather during the winter months.

Professor Nick Pidgeon of Cardiff University commented: "People think 'where is global warming when we're sitting here in 3ft of snow?'."

This comes after physicist Sir John Houghton told BBC Wales that scientists are losing the "PR war" with people who are sceptical about climate change.
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