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14 April 2011

Swiss President Micheline Calmy-Rey to speak on Future Energy policies at EFEF

Swiss President Micheline Calmy-Rey has been confirmed to officially open and make a keynote presentation at the 2011 European Future Energy Forum to be held 10-12 October in Geneva.
Speaking about the Forum Ms. Calmy-Rey said `Geneva has a longstanding tradition and a strong reputation as a centre for the promotion of future-oriented technologies. I am confident that Geneva as a host city will make every effort to render the European Future Energy Forum 2011 a great success`.
Conference director Andr√© Schneider commented ‘We are delighted that the Swiss government is supporting the event at the highest level and we are currently liaising with other governments to ensure that the highest level of international decision makers on the future of energy are also represented’.
This announcement comes at a time when the main themes of the conference have just been released…
Inspiration – building the vision
See the world through the eyes of visionary leaders, who will explain why they are passionate about the future of energy and what it means to them and us
Innovation – changing the future
Gain an insight into the latest cutting edge technology and ideas that will evolve or disrupt the energy markets of the future
Policy and regulation – creating the framework
Understand and influence future policy frameworks to support the implementation of future energies whilst taking a look at past experiences to determine best cases and mistakes to avoid
Finance – assuring return on investment
Find important opportunities and learn how to reduce risks, avoid pitfalls and create profitable solutions for everyone
Infrastructure – feeding the need
Understand the needs to distribute future energy production, debate the creation of smart-grid systems that will sustain multi-entry points and find out how to overcome the issues of energy storage
Future Energy Mix – a recipe for success
Define the best recipe for the future energy mix, gain an in-depth look at the best cases of implementation, analyse the issues and challenges of renewable energy solutions and find out what it will all cost
‘We are confident that the conference programme for the European Future Energy Forum this year will be the best to date with the introduction of more plenary sessions designed to inspire and generate debate, whilst the breakout sessions introduce new interactive features for the audience to voice their own opinions and raise questions’ said Event Director, Jo Tyler.
Cleantech Exhibition
Alongside the conference will be an international Cleantech exhibition where we are looking for companies who have `Cutting Edge` ideas and technology to present their products and services. Within the Cleantech Exhibition programme there will also be opportunities for visitors to the exhibition to attend free knowledge transfer sessions related to Energy Efficiency.
For more information see www.EuropeanFutureEnergyForum.com
-       ENDS-
Please contact:
Jo Tyler, Event Director [email protected]
Apply for press passes free of charge now online at www.EuropeanFutureEnergyForum.com/Media
Notes –
The European Future Energy Forum (EFEF) is an initiative developed with Masdar - Abu Dhabi’s multi-faceted, multi-billion dollar investment in the development and commercialisation of innovative technologies in renewable, alternative and sustainable energies. EFEF was launched in 2009 following the success of the World Future Energy Summit held annually in Abu Dhabi. Now established as an annual event in its own right this will be the 3rd European Future Energy Forum following high-quality forums in Bilbao and London.
The move to Geneva in 2011 will create a central hub for international business and government leaders to once again meet and find solutions to the Future Energy issues that we continue to face. The theme for the Forum this year will be ‘Making Innovation Happen for a Sustainable World’ with a conference programme that aims to generate inspiration and knowledge transfer across energy sectors and geographic regions, whilst bridging the gap to actually finding solutions to turn the big ideas into feasible results.
This event brings together businesses and organisations that have solutions and opportunities for the global renewable energy and environmental technology market with large international investors and government decision makers. For further information see www.EuropeanFutureEnergyForum.com 
Established in 2006, Masdar is a commercially driven enterprise that operates to reach the broad boundaries of the renewable energy and sustainable technologies industry – there by giving it the necessary scope to meet these challenges.
Masdar operates through five integrated units, including an independent, research-driven graduate university, and seeks to become a leader in making renewable energy a real, viable business and Abu Dhabi a global centre of excellence in the renewable energy and clean technology category. The result is an organisation greater than the sum of its parts and one where the synergies of shared knowledge and technological advancement provide this commercial and results-driven company with a competitive advantage that includes an ability to move with agility and intelligence within an industry that is evolving at great speed.

This holistic approach keeps Masdar at the forefront of this important global industry, while ensuring it remains grounded in the pursuit of pioneering technologies and systems that also are feasible. As a result, it delivers innovation to the market while deriving profits for its shareholders.

Masdar is a wholly owned subsidiary of the Abu Dhabi Government-owned Mubadala Development Company, a catalyst for the economic diversification of the Emirate
For more information about Masdar please visit www.masdar.ae 
The European Future Energy Forum is a joint venture between Turret Middle East and Bilbao Exhibition Centre. Turret Middle East a leading organiser of events and foundation partner of the Abu Dhabi National Exhibition Centre, launched the World Future Energy Summit and series of events with Masdar in 2007, before selling a share of the portfolio to Reed Exhibitions. For more information see www.turretme.com
Bilbao Exhibition Centre was host to the first European Future Energy Forum and continues to be a major stakeholder in the organisation of the event. As well as being one of the most modern trade fair and congress venues in Europe, they also organise a number of leading events of international profile in various sectors. For more information see www.bec.eu
Future energy is a central issue and concerns us all. This debate therefore requires a central location with easy access. Geneva is an ideal spot at the crossroads of southern and northern Europe, and the Palexpo Fair and Conference Centre is readily accessible by air, rail and motorway.
While the aim of EFEF is to enhance the discussion and the exchange of ideas between researchers, politicians and business representatives, Palexpo has pledged since its beginnings to develop an environment fostering dialogue and trust between the different players. It wants to be the ideal venue for positive discovery, exchange and interaction.
Palexpo organises the annual Geneva International Motor Show, which is not only one of the most important and attractive events in the automobile world, but also one of the most “leading-edge” with a dedicated pavilion and conference to green mobility.
Furthermore the state of Geneva and the Swiss government are providing strong support for the European Future Energy Forum, as Cleantech becomes a fast growing industry across Switzerland.