Media and promotional campaign for EFEF2011

The marketing campaign will target over 400,000 industry professionals from six continents.

• Turret Media contact database
Following the huge success of the World Future Energy Summit in Abu Dhabi, Turret Middle East and the Bilbao Exhibition Centre has invested heavily in building a core database of more than 60,000 relevant individuals from across the globe to supplement the database of attendees to the Summit. These key individuals will be sent personalised updates about the show including an electronic campaign, priority registration and posted invitations.

• Media partnerships
In 2011 we will be continuing media partnerships with more than 50 international publications and associations. With each partner, an integrated marketing campaign will be put in place to include advertising, loose inserts, feature previews and direct access to subscribers including a personalised e-invitation. Further partnerships are now being negotiated with key newspapers throughout Europe.

• Programme of press releases and feature articles
A programme of press releases and feature articles are being sent to more than 700 key press contacts each month. These include the latest event news, Q&A documents with speakers, interviews with supporters and show plans from exhibitors. Personalised press invitations are also being issued and we are expecting over 200 international press to attend.

• Event supporters and key stakeholders
The Forum is working closely with the State of Geneva, OPI, the Geneva Tourist and Convention Bureau as well as a large number of core industry associations in addition to event exhibitors, speakers and sponsors to ensure that personalised invitations are sent out to key industry professionals associated with each organisation.

For more information on how you can benefit from this promotional campaign as a sponsor, partner or exhibitor contact your regional account manager or call +44 1444 240254 - please note limited opportunities are available.

To apply to become a media partner please contact Cristina Melenchon, Marketing Director - [email protected]

To request general information about the event and be added to our database please complete our simple request information form.